Marlena Aranda

Chief Marketing Officer

Marlena ensures that all listings maintain the high-quality presentation The Dreyfus Group is known for, overseeing photography, videography, and creation of amenities lists, floor plans, custom websites, and sales collateral. She works closely with sellers to highlight the unique attributes of their homes, crafting compelling narratives that help Dreyfus Group listings stand out in a competitive market.

As the director of the team’s print and online advertising initiatives, Marlena develops and implements customized marketing plans for each property. She manages proprietary mail and email contact lists to target potential buyers effectively. Additionally, she oversees lead generation campaigns, pitch decks, social media strategy, and the development of resource materials for buyers and sellers.